Principal Tower, Shoreditch High Street, Shoreditch, London, EC2A

Spanning the 37th floor of Principal Tower – a residential building within the iconic Principal Place development — this apartment boasts breathtaking views of the capital, world-class amenities and sophisticated interiors.



The large open-concept reception features a dining area and an integrated kitchen. The full-wall glass window invites in abundant natural light, enhancing the sense of space and brightness. The drawing room area is laid with Italian marble, while oak herringbone floors run underfoot everywhere else. The kitchen has Miele appliances, a Siemens dishwasher and a Siemens 24” fridge/freezer, with concealed worktop lighting adding a touch of glamour. There are two decked terraces, one of which is shared with the study, creating charming alfresco enclaves.



The principal bedroom comes with an exclusive terrace, a walk-in wardrobe, and an ensuite bathroom, alongside a self-contained study. A second ensuite bedroom, a further bedroom, and a family bathroom complete the home.



The apartment has been integrated with a home automation system, including controllable panels for automated blinds. Speakers have been fitted into both ensuite bathrooms. AV cabling infrastructure for surround sound has been incorporated throughout, as have underfloor heating, comfort cooling, and air conditioning.



Designed by Foster and Partners, Principal Tower was given the ‘Best High Rise Living’ title by Luxury Lifestyle Awards in 2021. Part of the illustrious Principal Place mixed-use development, the residential building soars up 50 storeys, unfolding over 298 luxury apartments.



Residents are served by round-the-clock concierge service and security. Other fabulous amenities include the edgeless infinity pool, spa, sauna, gym, and cinema. There’s also a residents’ lounge, ideal for community events and convivial gatherings. Secure parking and lift access are further highlights.



Wonderfully placed between Shoreditch and The City, the remarkable dining and leisure venues of Liverpool Street, Spitalfields, and Shoreditch High Street are within easy reach. The locality is highly dynamic thanks to its vibrant tech culture, as it is home to major corporations such as Amazon UK (situated in the adjacent 15-storey office block, Principal Place), Google Cloud Startup Hub, Facebook Advertising Services, and so on. Michelin-starred restaurants such as Lyle's and The Clove Club are also a stone’s throw away.



Shoreditch High Street and Liverpool Street stations are within walking distance, with Heathrow Airport accessible in under an hour via the Elizabeth line or a quick drive. Liverpool Street Station provides excellent connectivity across England.