Vivien Yin - Marketing Manager
Vivien Yin brings a wealth of experience in marketing, creative branding, and communication to her role at Lixing, particularly enriching our strategies within the luxury residential property sector.
Her scholastic journey through a Masters in Digital Culture and Society from King's College London and a Bachelor's degree in Chinese Language & Literature from Communication University of Zhejiang has distinctly shaped her expertise, providing a solid academic framework for her contribution to media and marketing work.
Through her evolution from a Marketing Intern to a Marketing Executive at R&F Properties UK, Vivien Yin gained insight into the marketing experience of UK developers. She has demonstrated exceptional ability in leading teams to amplify sales inquiries and elevate campaign effectiveness for various luxury residential projects.
Her proficiency in budget planning, business development, and timely project delivery not only boosts Lixing's marketing strategies but also ensures they are both resonant and impactful.Vivien also possesses extensive experience as a Social Media Content Creator in both Chinese and UK markets. Her savvy in navigating trending Chinese social platforms and engaging top-tier influencers as a creative content consultant enhances Lixing's dynamic social media presence and effectively connects with a diverse client base.
Moreover, her role as a Social Media Editor for GQ Report at Condé Nast China showcased her capacity to spike user engagement and substantially increase follower acquisition. Vivien's hands-on experience and insights into social media strategy, content creation, and commercial collaboration perfectly align with Lixing's robust and interactive approach towards sustaining a vivid and engaging communication with our clientele and the broader audience.