Sterling Estate Agents, Berkhamsted

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User Guide

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All of the staff here at Sterling are professionally qualified to the highest of standards by the National Association of Estate Agents and are ready to assist you in either the sale or letting of your property, or as a buyer or wishing to rent. Sterling is a member of The National Association Of Estate Agents (NAEA), Association Of Residential Letting Agents (ARLA) and the Ombudsman Scheme for Estate Agents. You can rest assured that we operate to a strict code of practice.

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User Guide

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ATTENTION LANDLORDS - MORE PROPERTIES REQUIRED.

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A Guide To Letting Your Property

We have prepared this guide to highlight the fundamental requirements and responsibilities involved in renting your property through Sterling. This is not intended to be a definitive guide and before any active marketing can begin, we will need to visit you. We will then be able to give specific advice on décor, rental levels and anything else that may need to be done before the property is ready to be let.

In order to give some general guidance, we have listed subjects that are essential to most potential landlords who are considering letting their property out and we have tried to give as much information as possible. Sterling are members of ARLA , NAEA & The Ombudsman Scheme for estate agents and as such are regulated with client money bonding and codes of practice which give both you and your tenant's peace of mind. We are also members of the Government Tenancy Deposit Scheme.
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When To Market My Property

Demand for good quality rented property is higher than ever. We generally find that most tenants will begin looking for somewhere to rent 4-6 weeks before needing to move in so you should find that the majority of the interest in your property will be around a month before it is available. We normally start marketing a property approximately eight weeks before it will be available for someone to move into.
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To Let boards - Another excellent source of enquiries is our 'To Let' board system. We erect the board as soon as we receive instructions from the landlord to begin marketing and can normally expect to take new enquiries within a day or two.
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Offices - We have endeavoured to situate ourselves in modern well located offices. Our town centre locations across Dacorum are ideal for this and we attract a lot of enquiries from people walking straight in.
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The Internet - Tenant enquiries are registered on our computerised database so that we can contact them regarding new properties when they become available. We have an active database of prospective tenants (including companies) looking for all types of rented accommodation ranging from studio flats up to larger family houses. We advertise through our own website www.sterlinghomes.co.uk and most of the property portals including www.rightmove.co.uk, www.primelocation.co.uk and www.zoopla.co.uk
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Should I use a Letting Agent?

A favourite question is whether a landlord should risk tackling the whole letting process alone or instruct a Letting Agent to take care of the job for them. The main reason for not using an Agent is, of course, the fact that there is a cost involved. However, the potential disadvantages of getting it 'wrong' far outweigh the cost.

Letting a property unaided and without the proper facilities is potentially dangerous, not to mention costly and few landlords will fail to recognise the potential pitfalls. We have all heard the disaster stories of tenants failing to pay rent, damaging the property and upsetting neighbours, but more importantly for you is the legal responsibility in becoming a landlord.

Getting things wrong could result in a large fine or a prison sentence. Our advice to all landlords, whilst perhaps appearing somewhat biased in our own favour, is to secure the services of a local, reputable Letting Agent to deal with the process for you.

The Agent will normally have access to facilities that members of the public won't, especially in the areas of reference checking of the tenant and keeping abreast of legal updates and responsibilities. Sterling's policy of continued training and development of its staff ensures we are at the forefront of the latest legislation and codes of practice. Our lettings staff attend regular refresher training sessions run by the NAEA & ARLA associations helping to keep us up to date with latest legislation and best practice. We are able to provide landlords with access to specialist insurance facilities including Rent Guarantee and Legal Protection
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Sterling Lettings & Property Management

Sterling Lettings Are able to offer a complete service from beginning to end, we can undertake the entire process of securing a successful letting for you if required. Alternatively, we can simply carry out the basic initial tasks allowing you to deal with ongoing matters such as rent collection, repairs & maintenance issues yourself.

Our Property Management Staff will; Be fully aware of the latest Statutory Regulations and keep all landlords fully updated and briefed. Have legal knowledge backed up by specialist legal advice as required. Have access to in-depth, independent tenant referencing facilities including detailed credit searching. Be able to provide you with appropriate, reliable documentation including a detailed Tenancy Agreement.

Have essential experience of day-to-day lettings matters and provide both you and your tenant with valuable advice. For our fully managed properties we provide qualified, approved contractors, if required, to deal with repairs or maintenance issues to keep your property in good order. Have regular access to extensive newspaper and lnternet marketing facilities to ensure the optimum level of coverage for your property. Offer a comprehensive range of services for you to choose from to suit your individual needs and preferences
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A Landlord's responsibilities

GENERAL NOTES - Landlords have certain obligations within a standard residential tenancy agreement to maintain the property. Full details will be included within the written tenancy agreement.

MORTGAGE - You should contact your mortgage lender in order to obtain written permission to let the property, prior to the letting. The lender will want to know why you are letting and will normally send you a written questionnaire to complete and return to them. You have a contractual obligation to inform your lender and gain their consent prior to a tenancy commencing.

INSURANCE - You must inform your insurers of your intention to let your property as your contents & buildings insurance will almost certainly be affected. If you find your present insurer unable to continue your existing cover, we can arrange cover for you. Please see our separate leaflet for full details
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REPAIRS / MAINTENANCE - As a landlord, you must be prepared to deal with (or authorise us to deal with) any reasonable repair/maintenance request received from the tenant(s) or any other relevant party during the tenancy relating to your property and within a reasonable time scale. Certain repair/maintenance issues are requirements of law and so must be attended to and include maintaining the property structure (roof, windows, doors, drains, etc.). Full details are available.

LEASEHOLD - If you own your property on a leasehold basis, you must notify your freeholder that you intend to sublet your property. Some freeholders have particular terms or conditions that may relate to the sublet, which we're normally able to accommodate.

GAS & ELECTRICAL SAFETY - Both systems need to be proven by the landlord to be safe for the tenant to use, the gas system & appliances require an annual safety check. Although it is not mandatory we recommend that you have an electrical safety check completed as well.
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Sterling Lettings & Property Management

As an agency, we constantly strive to offer landlords as much flexibility and choice as possible whilst also trying to operate within certain structured and easy-to-follow systems. We have therefore opted to present our service options in three categories but all of these can be varied to suit your particular requirements. Each service will have differing levels of involvement and responsibilities so that you can select the one that you feel most comfortable with.
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Fees

FEES - Landlords are charged a percentage of whatever rental is agreed. The fee for each service will vary depending on the extent of our involvement but will be detailed on the Landlords Charges page. All fees are subject to VAT at the prevailing rate.
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TENANCY AGREEMENT - For each service, we will provide a detailed tenancy agreement that will carry all of the required clauses, terms and conditions relevant to that type of tenancy.
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TENANCY RENEWALS / EXTENSIONS - We will contact your tenant approximately two months before the end of a fixed term tenancy to establish their plans to vacate or extend. We will work on the assumption that you want continued tenant occupancy unless you inform us otherwise. We will present the tenants requirements to you.

Of course the final decision on if you wish to extend / renew the tenancy rests with you. If an extension is agreed, we would make all of the necessary arrangements for you, regardless of the service you select, renewing the tenancy agreement with the agreed term stated.

We recommend that any extensions are a fixed term rather than month by month, this way it gives you clear visibility of the tenancy and the period you will have rent being paid, it also states clearly the expiry date should you require possession of your property at any stage.
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Rent Collect Service With Sterling Estate Agents

RENT ASSESSMENT: Following your enquiry, we will arrange to meet you at the property to: Provide advice on preparing your property for letting, Advise on your responsibilities and the expected level of rent.

MARKETING: Once we have agreed terms, we can then begin the search for a tenant. We will arrange appointments to view and accompany them. We would need to hold keys for access.

REFERENCE CHECKING: Once prospective tenants have been found, we confirm each tenant's suitability via independent referencing as previously detailed.

TENANCY DOCUMENTS: We will provide the following: An appropriate tenancy agreement* A standing order mandate form to cover monthly payments, An inventory report to ensure that everyone knows exactly what is included and it's condition* Notify all utility companies of the change of occupier.

COLLECT INITIAL RENT & DEPOSIT: Prior to a tenancy commencing, we ensure the tenants pay to us: The first month rent A deposit to be held against possible damages caused during the tenancy, which is equivalent to one and a half months rent.

COLLECT MONTHLY RENT We ensure monthly rent payments are made promptly by the tenant. We utilise daily electronic banking facilities allowing us to monitor payments in and then ensure prompt payments out to the landlord. Monies normally reach a landlord's account within 2 working days of it being sent.

RENT GUARANTEE & LEGAL EXPENSE INSURANCE: Under our Fully Managed and Lent Rent Collect services Sterling offer a rent guarantee policy via reference company. We will refund the cost of the first 6 months when your tenants first move in. Please see leaflet for full details.

LANDLORDS ANNUAL GAS SAFETY REPORT We will organise the annual gas safety check on an annual basis ensuring you do not breach your legal obligation.*

COMPILE INVENTORY A comprehensive inventory will be prepared.*

CHECK-IN Organised by us with an independent inventory company. All utility companies notified of new occupancy and meters read.*

CHECK OUT : Arranged by us with an independent inventory company. We then arrange any cleaning or remedial works that may be required and deduct the costs from the tenant's deposit if appropriate.*

REGISTER DEPOSIT WITH TENANCY DEPOSIT SCHEME

PROPERTY FACT FILE LEFT AT PROPERTY
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Fully Managed With Sterling Lettings

Our fully managed service includes all of the rent collect service options in addition to:

INSPECTION VISITS: We undertake inspection visits to check on your property, its visual and general state, a report is sent to you and your tenant along with any recommendation's.

REPAIRS & MAINTENANCE: Any problems are reported directly to us. We then contact you and seek your instructions at the time of exactly how you want us to proceed. It is normal practice to agree with each landlord a maximum amount we can go up to without contacting you directly and any estimated amount over this we would seek approval prior to the work being progressed. However, please note that where heating and hot water and safety issues are concerned we both have an obligation to rectify without delay. If a contractor is required, we will provide an appropriate one for you. Alternatively, you can notify us of anyone else you prefer to instruct. Any costs incurred are deducted from the following month's rent or monies held.

ANNUAL HMRC STATEMENT OF INCOME & EXPENDITURE.

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Tenant Responsibilities

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GENERAL NOTE -

A tenant takes on the majority of the responsibilities under a residential tenancy agreement as it is he / she taking on the property. Most will be included in our standard tenancy agreement but you may add or subtract certain clauses, subject to the tenant's consent. The tenant's main responsibilities are normally as follows:
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RENT & UTILITY BILLS

RENT - Rent from the tenant will solely cover his/her occupancy of your property. When you let a property through us, you pay rent in advance monthly, we process on to you. It is standard practice for you to pay rent via a standing order paying directly from your account to ensure prompt payment. Rent is due monthly, in advance and is payable on the same date each month as the date the tenancy starts.

UTILITY BILLS - It is normal practice for the tenant to pay for all gas, oil, electricity & water used along with any council tax liability. The tenant's liability for these bills' will commence from the first day of the tenancy and will continue for the duration of the stay. Appropriate meter readings will need to be taken on the first day of the tenant's occupancy and once we have notified the utility suppliers, they will write to the tenants in order to set up the relevant accounts in the tenant's name(s).

TELEPHONE & T.V. LICENCE - The tenant will be responsible for obtaining & paying for a TV licence covering the duration of their stay. The tenant will also be responsible for paying any charges in connection with any telephone or TV facilities they choose to have at the property. The Tenancy Agreement is worded accordingly.

CONTENTS INSURANCE - We ask our tenants to hold contents insurance to cover their own possessions. This insurance should also cover the tenant accidentally damaging the landlord's goods.
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MAINTENANCE

The tenant will be expected to carry out basic property maintenance during the tenancy such as cleaning windows, keeping drain covers clear of blockages, replacing light bulbs and ensuring the property is left locked and secure when going out.

The tenant will be contractually obliged to report any items of required maintenance or repairs, either directly to the landlord or to the agent, within a predetermined timescale, (usually 48hrs) in order to avoid any deterioration of the property resulting from neglect.
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GARDENS

The tenant will normally be obligated under the Tenancy Agreement to carry out basic garden maintenance, to include cutting lawns and keeping the weeds down. In order for the tenant to deal with the garden it is accepted that the landlord provide the tenant with the necessary tools, which would normally include a lawnmower, a rake and a pair of shears.
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CONTRACTUAL

The tenant is obligated to abide by the tenancy agreement for the duration of the term, along with any extension thereof. This agreement would be signed by the landlord and tenant and forms a legally binding contract between both parties.
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The Tenants Referencing

Part of our job as your agent is to find you the most suitable tenant(s) who you can accept or decline according to your requirements. In order to do this, we undertake to assess a prospective tenant's suitability via independent referencing checks.

Our basic requirements of a prospective tenant (prior to the referencing process) are that they should be employed or self-employed, able to pay the rent and associated bills via their own resources and aged 18yrs or over.

The purpose of the reference checks is to confirm that he / she has proven to be reliable in the past and should, therefore, reduce the risk of the tenant proving unsuitable in the future. In order to be as unbiased as possible, we employ an independent referencing agency who in turn are underwritten by an insurance company, to carry out the following checks on our behalf:
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I NCOME CHECK - a current employer's reference (or accountant's reference if they are self employed) will be sought in order to confirm the tenant's job status, length of service, position within the company and his/her income to confirm that he / she can afford the rent and bills.

CREDIT SEARCH - an up-to-date Credit Search would be conducted on the tenant's stated address(s) which should show information relating to the tenant's credit history including any outstanding debts or judgements registered against them, previous addresses are also checked.

PREVIOUS TENANT CHECK - If the tenant has rented before our referencing company would check with the previous landlord/letting agency whether or not the tenant had been suitable in the past.

ELECTORAL ROLL - seek to confirm that the tenant is currently registered on the local Electoral/Voter's Roll at their current address given. (It may also give an indication of how often the tenant has moved recently, thereby indicating his/her probable consistency). Once these checks have been completed, we report the findings to you so that you can then decide whether or not you wish to proceed with the applicants.

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Meet your ARLA qualified Lettings Experts

Introduction

Benjamin Bird - FOUNDER & COMPANY DIRECTOR

Having worked for a corporate estate agency in the early part of his career Ben soon became disenchanted with the lack of flexibility, low investment in marketing, and general lack of service - all of which prohibited an estate agent generating the best price of his clients. In 2001 Ben grasped the nettle and opened Sterling Estate Agents which delivers our customers the very best marketing available, the best service and an honest approach all of which results in the optimum price being achieved from the best quality buyers.

Since 2001 Sterling have now grown to be the only estate agent with 4 prominent high street offices in Dacorum, supported by strong teams of experienced estate agents from each office

Ben comments: 'When we opened Sterling Estate Agents we always had a vision of delivering the best of everything. I am lucky that having such experienced teams allows me to be a very 'hands on' business owner, ensuring I can still do the job I love - being an estate agent. This means I am still have a very proactive and effective input on the day to day running in all the offices including valuations, viewings and overseeing all offers which come in on our properties.

Team Member

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Tara Lennon -ASSISTANT HEAD OF PROPERTY MANAGEMENT

Having worked in lettings and property management since 2006 Tara brings a wealth of knowledge to the team at Sterling, which she joined in 2012 having been head hunted on our behalf. Tara is born and bred locally and is a 'rock' of an employee for Sterling. If there is a drain that needs unblocking, a boiler that has broken down or a fence that needs putting back up - there are not many reliable, costs effective trades people in the area Tara doesn't know! While assisting Jason on the financial side of lettings Tara is the main point of contact for tenants to report faults to and liaising with landlords to get the best quotes possible to keep their investment properties in the best condition possible!

Tara comments:

"When I was approached to work for Sterling Estate Agents I was really keen to meet with them and find out more. Being local to the area I had friends who were either tenants or landlords with Sterling so knew they had a great reputation and I was keen to understand more about their lettings and property management operation. Once I met with them I knew this was a company I would feel at home with and joined them in 2012 and not looked back since. It is so refreshing to work for a company who doesn't try and cut corners and maintains a professional approach to all aspects of the business."
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Jason O'Connell - HEAD OF LETTINGS

Having worked in the cut throat London lettings market since the age of 16 there really isn't many situations Jason has not dealt with in the world of property lettings. A truly honed lettings agent, when Jason decided to take a job closer to home, near to Tring Jason approached a recruitment agent. This lead Jason to Sterling and comments:

'The fact my recruitment agent recommended Sterling as one of the best in class as a letting agent sparked my interest. Before I knew it an interview was arrange, a job offered and for the first time in my life I was contemplating moving out of the familiar lettings world of London! Having worked at Sterling now for a number of years I have never looked back. A forward thinking agency who embraces change and technology to ensure we remain at the forefront of lettings to ensure we continue to improve an already amazing service constantly.

If there is anyone out there with a property to let I would love to hear from you - and you can contact me direct at jasonoconnell@sterlinghomes.co.uk '
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Amour Maxwell - ASSISTANT AREA MANAGER

Having worked for a number of years with a corporate agency Amour participated in a number of high level training sessions both in house and onsite. The skills Amour picked up over these years ensured when he decided to branch out and progress his career he spoke at length with senior colleagues. Several of them were quick to recommend Sterling as one of the areas leading independent lettings agents. When a mutual professional in the lettings industry recommended Amour to the lettings team at Sterling contact was soon made and the rest is now history.

'I was really delighted to have the chance to progress my career with Sterling. As a recommended company I can now see why. Their dedication to providing the very best service shines through. From meticulous attention to detail from the start of the process I am delighted with the processes that we have in place to ensure a smooth journey for both the landlord and tenant.'
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Amberley EIvines - ASSISTANT PROPERTY MANAGER

Amberley Elvines joins Sterling property management team to assist with the day to day running of the firm's extensive lettings portfolio. Having cut her teeth for a number of years with a local corporate agency she was determined to make the step up to enhance her skills in a role which offers both personal and professional growth.

Elvines said:

"Having joined the team at Sterling it is so refreshing to be working for an agile company where everything is dealt with in house. One of the main disadvantages of my previous role was having to outsource our landlords and tenants to call centres where there was absolutely no personal relationship which I could see first hand didn't contribute to a smooth rental journey for landlords or tenants alike. Sterling deal with everything at source which the ability to make quick decisions to keep our landlords and tenants delighted with our service."

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Customer Testimonials

Testimonials from Landlords

Landlord Testimonial

Kept me informed at all times...

By: 'Maggie'
Services: Lettings (as a Landlord)

Rent PCM: £1050

Would you recommend?: Yes

Postcode: LU7

I have used Sterling Estate Agents for renting out my property for many years, during which time it has had its ups and downs with the various tenants, however Justin has been extremely helpful in assisting both sides in getting any issues sorted. They have always managed to find tenants for the property and Justin kept me informed at all times and never failed to respond to correspondence promptly. He certainly made my time as a landlady much easier, as it does certainly have its moments!
Landlord Testimonial

they gave us confidence as a letting agent...

'Robin Coleman'
Services: Lettings (as a Tenant)

Rent PCM: £1295

Would you recommend?: Yes

Postcode: LU7

Olivia was great from start to finish with appointment confirmations and a polite non pushy approach that gave us confidence to use them as a letting agent and recommend them in the future....
Landlord Testimonial

always very prompt at dealing with queries...

'Kingswell'
Services: Lettings (as a Landlord)

Rent PCM: £795

Would you recommend?: Yes

Postcode: HP23

Olivia Vize ensured that our new tenants were aware of conditions of the tenancy and the need to be respectful and considerate towards other neighbours. Justin Davies is always very prompt at dealing with any queries and is very reliable.
Landlord Testimonial

We would 100% recommend contacting Sterling

By: 'Andy W' May
Services: Lettings (as a Tenant)

Rent PCM: £2500

Would you recommend?: Yes

Postcode: HP23

The market in Tring is very fast moving, with limited properties available and too many competitors. Every agent we visited on a Saturday morning were pleasant and took our contact details but only Sterling sounded genuinely interested in our search. She made a point of proactively contacting us in the following weeks with updates on properties that had not yet come onto the market and in this , she was the only agent who did so. We would 100% recommend contacting Sterling when you need a professional service.
Landlord Testimonial

extremely helpful with the moving in process.

By 'Anne walker'
Services: Lettings (as a Tenant)

Rent PCM: £1150

Would you recommend?: Yes

Postcode: HP23

Excellent service throughout. Moved in within 2 weeks, could not fault the agency as they was extremely helpful with the moving in process. I highly recommend this agency to all tenants wanting to rent a property in a short period of time.
Landlord Testimonial

went the extra mile on my behalf ....

By Lorraine Olivia'
Services: Lettings (as a Landlord)

Rent PCM: £795

Would you recommend?: Yes

Postcode: LU6

I have been a client of Sterling for several years and been very satisfied with the service. I have not dealt with Olivia before and recently one of my rental properties became available after a 5 year tenancy. I emailed her and indicated the type of tenant I was looking for who would be appropriate for the property. I asked her to check on the condition of the property and what work might need doing as the existing tenant will move out before Easter and I wanted to organise contractors to keep the void period to a minimum. Olivia emailed back immediately in a friendly but professional way. She was pro-active, and set up an Open Day with reserved viewings and texted regularly with prospective tenants names and times. The property was let (subject to referencing) to the first couple who viewed..... I felt Olivia went the extra mile on my behalf and would do so for all her clients. A valuable asset to Sterling and its customers....
Landlord Testimonial

rewarded with a quick let......

m tadros'
Services: Lettings (as a Landlord)

Would you recommend?: Yes

Postcode: HP23

Phil initiate an Open House on a Saturday and on the following Saturday informed us that we had received a firm offer. Also dealt with Sue Reece who was very helpful, very courteous and very patient! i had stuck my neck out by appointing Sterling as sole agent but was rewarded with quick let. Michael TADROS (ex. General Manager of Pendley Manor and the Rose & Crown hotels in Tring for 14 years).

Disclaimer

The content on this Microsite has been uploaded by Sterling Estate Agents, Berkhamsted. Rightmove Group Limited makes no warranty as to the accuracy or completeness of the content, any queries should be sent directly to Sterling Estate Agents, Berkhamsted. Where properties are displayed on a page, this comprises a property advertisement. Rightmove Group Limited who operate the website Rightmove.co.uk makes no warranty as to the accuracy or completeness of the advertisement or any linked or associated information, and Rightmove has no control over the content. These property advertisements do not constitute property particulars. The information is provided and maintained by Sterling Estate Agents, Berkhamsted. Please contact the agent directly to obtain any information which may be available under the terms of The Energy Performance of Buildings (Certificates and Inspections) (England and Wales) Regulations 2007 or the Home Report if in relation to a residential property in Scotland and if you have any query over the content.

*Guide Price: An indication of a seller's minimum expectation at auction and given as a “Guide Price” or a range of “Guide Prices”. This is not necessarily the figure a property will sell for and is subject to change prior to the auction.

Reserve Price: Each auction property will be subject to a “Reserve Price” below which the property cannot be sold at auction. Normally the “Reserve Price” will be set within the range of “Guide Prices” or no more than 10% above a single “Guide Price.”

Auction Fees: The purchase of this property may include associated fees not listed here, as it is to be sold via auction. To find out more about the fees associated with this property please call Sterling Estate Agents, Berkhamsted on +441442879996.

Sterling Estate Agents, Berkhamsted

About Us
Recently Sold Properties
Selling
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Our Branch & Network
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User Guide

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Now is a great time to sell!

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Sell first or find first? Chicken or egg? People investigate the market to discover what is available and often fall in love with their "ideal " property. The Egg scenario is that vendors then feel under pressure to secure their dream home. This can result in as sale price up to 10% lower than would be achieved in more controlled circumstances. Why lose money unnecessarily?

Sell with strength and buy with negotiating power! Market your home with us BEFORE you find your new home and we guarantee we will not allow you to feel under pressure to move until you find the right property. Achieve the maximum selling price and the most proceedable buyer with time, and Sterling, on your side. This is the chicken scenario so our answer to the question is Chicken before egg.
If you want a free valuation on your home please do not hesitate to contact us at sales@sterlinghomes.co.uk

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Do you have a property to sell or let? Contact us!

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Innovative High Street Offices

Sterling informal-style offices have modernised the traditional estate agent presence on the high street. The eye-catching design was created to provide a better service and a more comfortable one-to-one experience.

Our clients can enjoy a relaxed atmosphere to browse through our property details and ask any questions about properties of interest before booking a viewing. This ensures we have a higher conversion rate of viewings to offers and maximises our chance to sell or let your home in a quicker timeframe.

Our Berkhamsted office could not be more centrally located in Berkhamsted High Street and is also a Grade II * listed building reputed to be the oldest timber framed shop in the whole of England. Alongside the stunning exposed beams there is a 34ft well at the back of the shop.
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Longer Opening Hours

Sterling first introduced longer opening hours in 2002 in response to the demands of living and working in the local towns & London in order to accommodate the demands of our clients. As a result over 35% of Sterling's viewings are now carried out during early evenings and weekends.

Sterling phone lines are open 9am to 6pm Monday to Friday and both Saturday and Sunday inclusive of Bank Holidays.
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SterlingLife - Our Monthly Property Magazine

SterlingLife is a unique way to 'launch' properties onto the market. You could call it modern estate agency if you like.

New-to-market properties are highly sought-after which is why Sterling have developed SterlingLife Magazine - exclusive previews designed to ensure that properties receive maximum exposure the day they go onto the market. The publication is distributed to tens of thousands of potential buyers and tenants every month and features the very latest lifestyle news in addition to all our new listings for the month. You can view this months copy online at www.sterlinghomes.co.uk
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MORE PROPERTIES = MORE EXPERIENCE = BETTER ADVICE

Sterling have the advantage of having a unique insight into the property market, through the sheer volume of properties that available for sale and to let. Our expert valuers carry out high volumes of valuations every month, giving us intimate and unparalleled knowledge of property values across Hertfordshire, Buckinghamshire & Bedfordshire.
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ONE OF THE AREAS LEADING PROPERTY WEBSITES

sterlinghomes.co.uk is widely regarded as one of the best in the business. Every property, regardless of price, features floorplans, numerous colour photographs, slide shows, local information, location maps, aerial views and full colour brochures.

See what our clients say:

'The best presented estate agents website I have ever seen: excellent plans, maps etc. Very comprehensive coverage for anybody buying a house, especially in an unfamiliar area.' (Mrs Arazzi)

'Very impressed by the site, user friendly, well designed...excellent. I see you have great pictures and floorplans to present your properties online to buyers' (Mr Jones)

'Website is great, floorplans, pictures etc. Yours is the benchmark for others' ( T. Lacey)

'This is one of the most impressive websites I have visited in many years of surfing. I'm an experienced IT consultant so am not easily impressed. Well done. The floorplans are very useful. Plus, the ability to map the selections is most impressive.' (Mr Uddin)
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PHOTOGRAPHY

Historically agents would need several visits to a property to collect enough information, photos, floorplans, write ups etc.

To minimise this disruption and to speed up the marketing process, Sterling have created a unique, in-house team who are trained specifically to collect information for interactive floorplans, and multiple photographs and a comprehensive write up of your home all in one visit.
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WE ONLY EMPLOY FULL TIME NEGOTIATORS

We understand that buying, selling or letting your property can be stressful so we do our best to make it happen efficiently and with as little stress as possible. This is why we only recruit FULL TIME NEGOTIATORS to sell your property. All of our negotiators live locally and have vast experience in estate agency ensuring you get a comprehensive service at all times.

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service

· Residential Lettings

You want to let your property. You need a company you can trust and which gives you and your tenants a peace of mind, you need a company with experience, a company with the necessary skills and regulatory qualifications, and you need a company with the hunger to make things happen for you.

Having provided a broad range of services for tenants and landlords over the last decade Sterling are one of the most experienced residential letting agents in Tring, Berkhamsted, Hemel Hempstead & Kings Langley.

Our dedicated ARLA-trained team of experienced staff would welcome the chance to assist you, whether you are looking to let your own property, or enter the buy-to-let market. Please - Let Sterling Letting Agents in Berkhamsted, Tring, Hemel Hempstead & Kings Langley have the opportunity to market your property. With our enthusiasm, passion and tenacity, you will not regret it.

If you have a property to let please do not hesitate to call us on 01442 879996 or email berkhamsted@sterlinghomes.co.uk

· Land & New Homes

Sterling Land and New Homes are well-versed in dealing with the disposal of plots, gardens and redundant or dilapidated buildings, and will be more than happy to advise private clients on which route to take including methods of disposal to suit individual needs. We also advise developer clients on the sale and marketing of one-off units and multiple developments.

Sterling have had the pleasure of working with many local and national developers over the years, and have a range of experience from selling apartments to select & country homes.

Please contact Benjamin James Bird BA(HONS) MNAEA MARLA in the first instance for an informal and confidential discussion. benbird@sterlinghomes.co.uk

· Select & Country Homes

Headed up by company partner Benjamin James Bird BA(HONS) MNAEA MARLA Sterling has quickly established as one of the areas experts in the sale and let of select & country homes.

Our clients say that what makes us special is that they trust us - and trust is quite an issue in the property world. Trust can't be wished for, it has to be earned. And the way to earn it is by giving and getting clients the best advice and getting them the best price - always. How do we manage that? We're passionate about property. We aim to be progressive in our thinking. And above all, we are consummately professional in everything we do.

· Reputation
We have built a reputation as the property firm for discerning people with high value properties covering a wide area across Hertfordshire, Buckinghamshire and Bedfordshire.

· Skills
Our skill is knowing who the buyers or tenants are and how to best market your property to them. Selling a select or country home requires a different marketing strategy.

· Experience
Our longevity is testimony to the experience we have in every kind of market environment. Equally, with most negotiations dealt with by the company partner, you can be assured the best price will be achieved.

· Knowledge
Our knowledge is unrivalled and our ability to promote your home to the widest possible selection of buyers is second to none.

· Best people
We retain the very best people in the industry and nurture our rising stars recognising ability and skill with internal promotion at every opportunity.

· Research
Our research is detailed, respected, and reported on both a local and nation level.

· Communication
We believe that keeping our clients informed is essential which is why we place communication at the top of our list using telephone, fax, email and personal meetings to discuss progress of marketing and offers.

· Efficiently
We understand that buying, selling or letting your property can be stressful so we do our best to make it happen efficiently and will as little stress as possible.

· We provide a dedicated in house sales progression team to keep you advised as to progression from start to finish.

If you are considering selling or letting a select or country home please contact Benjamin James Bird BA(HONS) MNAEA MARLA to book a personal appointment: benbird@sterlinghomes.co.uk

· Conveyancing, Mortgages & Surveys

Buying or selling your house can be a very stressful time. It is likely this will be the most important financial decision you ever make, not to mention the rafts of paperwork required. Why not let Sterling take some of the stress out of buying or selling with our services. We can arrange your solicitor, mortgage and even the survey on your purchase.

Contact us at your local branch for a quote: 01442 879996 or berkhamsted@sterlinghomes.co.uk

User Guide

Title

Meet Your Local Property Team:

Introduction

Trust & Reputation

Our clients say that what makes us special is that they trust us - and trust is quite an issue in the property world. Trust can't be wished for, it has to be earned. The way to earn it is by giving and getting clients the best advice and getting them the best price - always. How do we manage that? We're passionate about property. We aim to be progressive in our thinking. Above all, we are consummately professional in everything we do.

Reputation

We have built a reputation as the property firm for discerning people with all nature of properties from apartments and cottages, to country estates covering a wide area across Hertfordshire, Buckinghamshire and Bedfordshire.

Welcome to your Sterling Berkhamsted Team:

Team Member

Email

Benjamin Bird - FOUNDER & COMPANY DIRECTOR

Having worked for a corporate estate agency in the early part of his career Ben soon became disenchanted with the lack of flexibility, low investment in marketing, and general lack of service - all of which prohibited an estate agent generating the best price of his clients. In 2001 Ben grasped the nettle and opened Sterling Estate Agents which delivers our customers the very best marketing available, the best service and an honest approach all of which results in the optimum price being achieved from the best quality buyers.

Ben comments:

'When we opened Sterling Estate Agents we always had a vision of delivering the best of everything. I am lucky that having such experienced teams allows me to be a very 'hands on' business owner, ensuring I can still do the job I love - being an estate agent. This means I am still have a very proactive and effective input on the day to day running in all the offices including valuations, viewings and overseeing all offers which come in on our properties.'
Team Member

Email

Meka Davies - BRANCH PARTNER

With a long background in the cut throat industry of media sales in the city then moving on to new home sales, Meka's skills and ability transferred seamlessly into the world of residential sales. Having joined Sterling in 2015 Meka has already made her mark with boundless energy and enthusiasm and is committed to giving a first class service to our sellers and buyers alike. Local to the Berkhamsted area there aren't many local residents who don't know Meka, and those Berkhamsted residents who do not know her yet - soon will! Meka is literally on hand 24 hours a day 7 days a week and always goes over and beyond to help her client database.

Meka comments:

'It is so lovely to be working in a job where you are making a real difference to client's lives. The job of initially registering a buyer then seeing them through to keys being handed over on completion really does make you feel like you are making a tangible difference to someone's lives. With so many clients looking to move into Berkhamsted from out of the area, my local knowledge really helps clients settle into the area and I love working with such a proactive and experienced team at Sterling.'
Team Member

Email

Aria Hyland - NEGOTIATOR

Aria Hyland has spent a number of years in a front facing customer services job in the renowned Champneys health spa and resort. Local to Berkhamsted area Hyland was head hunted.

Hyland commented:

"Having been offered a number of positions within estate agency it was clear when I met with Meka and Ben that Sterling was the perfect fit for me since we have a shared vision of how we want to provide an outstanding experience for all clients who use us be it landlords, sellers, buyers or tenants."
Team Member

Email

Natalie Metelysia - NEGOTIATOR

Native to Ukraine Natalie Metelysia and her two children came to the UK in 2022. Having had a long career in real estate back home she was determined to transfer her skills to the UK property market.

Metelysia said:

"When I came to the UK I was fortunate enough to settle very quickly and move into a job in property management, however my real passion was sales. When the role became available with Sterling it really excited me since it was in their Berkhamsted office selling some prime property in a market sector which can be very fast moving and exciting. I am delighted to be part of this high energy, enthusiastic team."
Team Member

Email

Jason O'Connell - HEAD OF LETTINGS

Having worked in the cut throat London lettings market since the age of 16 there really isn't many situations Jason has not dealt with in the world of property lettings. A truly honed lettings agent, when Jason decided to take a job closer to home, near to Tring Jason approached a recruitment agent. This lead Jason to Sterling and comments:

'The fact my recruitment agent recommended Sterling as one of the best in class as a letting agent sparked my interest. Before I knew it an interview was arrange, a job offered and for the first time in my life I was contemplating moving out of the familiar lettings world of London! Having worked at Sterling now for a number of years I have never looked back. A forward thinking agency who embraces change and technology to ensure we remain at the forefront of lettings to ensure we continue to improve an already amazing service constantly.

If there is anyone out there with a property to let I would love to hear from you - and you can contact me direct at jasonoconnell@sterlinghomes.co.uk '
Team Member

Email

Amour Maxwell - ASSISTANT AREA MANAGER

Having worked for a number of years with a corporate agency Amour participated in a number of high level training sessions both in house and onsite. The skills Amour picked up over these years ensured when he decided to branch out and progress his career he spoke at length with senior colleagues. Several of them were quick to recommend Sterling as one of the areas leading independent lettings agents. When a mutual professional in the lettings industry recommended Amour to the lettings team at Sterling contact was soon made and the rest is now history.

'I was really delighted to have the chance to progress my career with Sterling. As a recommended company I can now see why. Their dedication to providing the very best service shines through. From meticulous attention to detail from the start of the process I am delighted with the processes that we have in place to ensure a smooth journey for both the landlord and tenant.'
Team Member

Email

Tara Lennon- ASSISTANT HEAD OF PROPERTY MANAGEMENT

Having worked in lettings and property management since 2006 Tara brings a wealth of knowledge to the team at Sterling, which she joined in 2012 having been head hunted on our behalf. Tara is born and bred locally and is a 'rock' of an employee for Sterling. If there is a drain that needs unblocking, a boiler that has broken down or a fence that needs putting back up - there are not many reliable, costs effective trades people in the area Tara doesn't know! While assisting Jason on the financial side of lettings Tara is the main point of contact for tenants to report faults to and liaising with landlords to get the best quotes possible to keep their investment properties in the best condition possible!

Tara comments:

"When I was approached to work for Sterling Estate Agents I was really keen to meet with them and find out more. Being local to the area I had friends who were either tenants or landlords with Sterling so knew they had a great reputation and I was keen to understand more about their lettings and property management operation. Once I met with them I knew this was a company I would feel at home with and joined them in 2012 and not looked back since. It is so refreshing to work for a company who doesn't try and cut corners and maintains a professional approach to all aspects of the business."
Team Member

Email

Laila Lewis - PROPERTY MANAGER

Having worked in property management in the Caribbean, then for corporate clients in the UK, Laila comes with a host of experience yet with a calm and pleasant disposition. Dealing with all aspects of property management once a tenant moves into a property from contract renewals, property maintenance, reference requests and more.

Laila comments:

'Coming from a more laid back environment I soon adapted to the high expectations Sterling have of their team and I loved the speed and cut and thrust of property management. One of my favourite parts of the job is to exceed clients expectations every time and ensure I am an excellent communicator to all our clients, including but not restricted to tenants, landlords and contractors to ensure any jobs are done swiftly and to a high standard.'

User Guide

Title

Customers Reviews

Introduction

We don't say we are the best.....our customers do!

Testimonials from Sellers

Seller Testimonial

Significantly higher sale price than expected

By: 'Happy vendor'
Dec 15,2015

Services: Sales (as a Vendor)

Sold price: £900000

Would you recommend?: Yes

Postcode: HP4

We sold our home through the Berkhamsted office of Sterling. They achieved a sale price that was significantly higher than our expectation from a buyer who was in a position to proceed and monitored the whole process to ensure that the sale went through. Special thanks go to Ben Bird and Meka Davies who provided excellent, personal and responsive service throughout.
Seller Testimonial

Much better than some of the other agencies

By: 'Emma' Dec 15,2015
Services: Sales (as a Buyer)

Sold price: £675000

Would you recommend?: Yes

Postcode: HP4

Meka was amazing in helping us to buy our new house. We had been trying for over 2 years and were about to give up but Meka was very positive and Sterling's approach was so much better than some of the agencies we have dealt with in the past. A huge thank you to her for helping us to secure a property that we really love!
Seller Testimonial

had no problems with the fee - they earned it!

By: 'Tinkerbell' Dec 10,2015
Services: Sales (as a Vendor)

Would you recommend?: Yes

Postcode: HP4

Sterling were instrumental in the sale of our property having had a bad experience previously. We sold with the Berko office having had a previously bad experience with another high street agent. While they were not cheap they proved why and we ended up with a price far higher than our expectations so had no problems with the fee - they earned it!

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Introduction

All of the staff here at Sterling are professionally qualified to the highest of standards by the National Association of Estate Agents and are ready to assist you in either the sale or letting of your property, or as a buyer or wishing to rent. Sterling is a member of The National Association Of Estate Agents (NAEA), Association Of Residential Letting Agents (ARLA) and the Ombudsman Scheme for Estate Agents. You can rest assured that we operate to a strict code of practice.

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173 High Street,
Berkhamsted,
HP4 3HB

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Buying: 01442 501618 Local call rate

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